What I mean by cross sell and b2b partnership is doing it locally in your own area, not online on the internet. When you ask other businesses to partner with you or cross sell their services with yours online, these companies will most certainly treat your offer as a junk advertisement and will probably delete your email without even reading what you have to say.
That is not the case when you do it offline. It’s a whole different story. What you need is a handful of existing clients with their website portfolios, a nicely print out brochures or leaflets offering your web hosting services and that’s pretty much it.
What you need to do is go to all the local book stores, printing/photocopy shops, and internet cafes in your area. Go find the person in charge of that shop. Here is the best approach which I find quite impossible to reject.
HELLO SIR/MA’AM, I REPRESENT A WEB DESIGN COMPANY, IT’S A NEW INTERNET COMPANY AND WE ARE CURRENTLY DOING A PROMOTION IN THIS AREA. WE ARE LOOKING FOR BOOK STORES, PRINTING SHOPS, AND INTERNET CAFES IN THIS AREA WHICH DOES NOT CURRENTLY HAVE A PROFESSIONAL DOT CO.ZA WEBSITE.
WE ARE PICKING A FEW POTENTIAL STORES WHERE WE CAN DO A SPECIAL PROMOTIONAL PROJECT. WE WILL CREATE A PROFESSIONAL WEBSITE FOR YOUR STORE FOR FREE WHICH USUALLY STARTS FROM R5,000 ZAR. WE WILL ALSO REGISTER A FREE DOT CO.ZA DOMAIN NAME FOR YOUR STORE, FREE OF CHARGE.
WHAT I NEED IS JUST TO TAKE A FEW PICTURES OF YOUR STORE AND ALSO TO HAVE ALL THE INFORMATION YOU WISH TO BE PLACED ON YOUR STORE’S WEBSITE. IF YOU HAVE READY MADE SERVICE BROCHURES DESCRIBING THE SERVICE YOU PROVIDE, I CAN ALWAYS START WITH THAT.
IT WILL NOT COST YOU ANYTHING. WHEN WE’RE DONE, WE WILL JUST BE ASKING YOUR PERMISSION TO DISPLAY YOUR STORE’S WEBSITE WHICH WE MADE AS AN EXAMPLE FOR US TO SHOW OTHER BUSINESSES OF THE SERVICE WE DO.
That’s it. Your cost is just your hard work and time + R75/year domain name fee (which is even less through our White Label Hosting Product) which you have to pay for every store, but it will be worth it.
After you did that store’s website, and you must do it the best you can, make a very nice website. I would suspect it would only be a 5 page website with a few pictures which you can do in a few hours time.
Now you come back with something to show for the store manager or owner. Present the store manager or owner with the website which you have made for them. You can print out the website pages in a nice shiny pages or if the store has internet access you can simply surf the store’s website which you made live from the store’s computer.
You can also suggest the store manager or owner to print out some stickers showing off their new dot co.za URL which they can stick on their store’s front door and other places in the store. At this time, you may offer the store owner another big favor for them.
SIR/MA’AM, THANK YOU FOR LETTING US CREATE THIS WEBSITE FOR YOUR STORE, WE WOULD BE SHOWING OFF YOUR WEBSITE TO OUR OTHER CLIENTS AS A PROOF OF OUR WORK. ADDITIONALLY, I WOULD ALSO LIKE TO INTRODUCE YOUR STORE’S SERVICES TO ALL OF OUR CLIENTS WHO ARE MAKING THEIR WEBSITE WITH OUR COMPANY.
IF YOU LIKE TO DO THAT, IT WOULD BE A GREAT IDEA IF YOU CAN GIVE OUT A PROMOTIONAL DISCOUNT WHICH WE CAN PUT ON YOUR NEW WEBSITE. THIS WAY I CAN SIMPLY GIVE OUR CLIENTS YOUR WEBSITE ADDRESS TO TAKE ADVANTAGE OF YOUR EXCLUSIVE PROMOTIONAL OFFER. SO THEY CAN GO HERE AND TRY YOUR SERVICES IF THEY NEED ONE.
I’m pretty sure the store manager or owner would love to do that. Simply proceed with the idea and realise it.
Then don’t forget to really promote this store’s website on your WHMCS and cPanel, simply create a special page which says “Exclusive Special Offer from Our Own Clients”
Inside that partners page you can separate the category by location/area since these are local store promotions. Once you’re done adding this store’s promotion on your Exclusive Special Offer page, notify the store owner that it has been done and that all of your existing and future clients will be aware of these promotions from their store.
How many favors have you done for this store so far? A lot of favors, by now I would suspect that the store manager or owner would like you a lot, as a person. Now is a good time for you to ask the book store/photocopy shop/internet café owner or manager if it would be okay for you to stack up your company’s brochure even a small banner or poster inside their store?
Even offer them a commission for every new client they can bring into your company. Do you know what will happen, not only that the store owner would accept your offer but he/she will make sure that every client that walks into their store would notice your poster or brochures and should anyone ask about it, they will explain it to them with passion.
Because this store has accepted a tremendous amount of favor from you, they will be passionate when explaining about your service to their clients, because they have experienced you themselves.
IT WOULD EVEN BETTER IF YOU CAN SOMEHOW ASK THE STORE MANAGER OR OWNER TO PROMOTE YOUR WEBSITE HOSTING AND DESIGN SERVICES AS “PART OF THEIR SERVICE” SINCE THEY WILL ALSO BE GETTING A COMMISSION FROM YOUR COMPANY. SO INSTEAD OF STACKING YOUR BROCHURES AND PUTTING UP POSTER INSIDE THE STORE, ASK THEM TO PUT UP A SIGN SUCH AS
“ASK ABOUT OUR AFFORDABLE WEBSITE DESIGN, DOMAIN NAME, AND HOSTING SERVICE”
Now that’s something. If you can do that in all the book stores, photocopy/printing shops, and internet café’ in your local area, I would think you will be so busy with many new clients, because now you have many marketing agents which will be promoting your web hosting service all over your local area.